The production supplements Mac’s flow perfectly and he coasts throughout. There aren’t as many “bangers” on this album due to Beats by the Pound leaving BUT that doesn’t stop Mac’s World War III album from being one of the best releases from No Limit.
#OUTLAWZ AND THE DOGG POUND ALBUM THE COLI MAC#
We Deadly is where Mac and P himself responded to all the non sayers about their standing in the streets and mainly Pastor Troy. Death Row Records, Tha Outlawz, Pastor Troy, Cash Money, Yukmouth had takened swipes at No Limit throughout and Mac was the first itching to response. It was basically No Limit fighting against relevancy and taking on issues with different rappers and clicks. Mac released his sophomore album titled World War III in the fall of 1999 and it was a true representation of not how not only Mac was feeling but also the No Limit camp as a whole. He had legit stripes in the streets, he came from the era of meaning what you say in music which many related to him. Mac was possibly one of the most talented members of the No Limit roster. It took a while for people to adapt to the transition but it clearly worked for Mac’s World War 3 album. Production on the No Limit album’s post BBTP were met with hit and miss. Beats by the Pound had produced EVERY album on No Limit from 1995-1999 so they were burnt. P started recruiting new producers and even producing to recapture that magic. The main problem wasn’t only Cash Money but that Beats by the Pound whom felt overworked and under paid had left No Limit around this time period. The releases from C-Murder, Silkk, Mia X, and the TRU album didn’t do the numbers as their successors which spelled trouble for No Limit. P’s return album Only God Can Judge Me was both a critical and listener disappointment. P “retired” after the release of his Last Don album but due to Cash Money’s sudden surge, He returned out of no where and dropped a new album. He started focusing more on movies, clothing lines, managing athletes and even toys. P felt that he reached the mountain top of the music world and focused on his next moves to expand. After several years of hard independent grinding and the acquisition of Snoop Dogg. Mannie Fresh’s hot and greasy NO production took it back to the essence of the true NO culture whereas P and them seemingly lost footing in the mainstream. Reasons being that their neighborhood rival Cash Money had emerged on the scene with a fresh new NO bounce sound and fresh appeal from BG, Juvenile, Lil Wayne, and Turk. By the time of this release, No Limit records had lost steam.
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